Training guides and resource development for Target to train design, product, and merchandizing teams on the adaptive development process. Conducted routine competitive landscape analyses. Provided product evaluation and feedback.
Design reviews to assess adaptive features. Focus groups and wear testing to ensure products work for wide range of people with disabilities. Photoshoot planning and on-set guidance for working with models with disabilities. Marketing strategies and influencer connections.
Three part lecture series for master's students on adaptive and universal design. Lectures focused on introduction to adaptive design, market analysis, design processes, and small versus large adaptive brand approaches.
Full scope brand development beginning with customer research and competitor analysis through initial design, development, production, and marketing of adaptive women's ready-to-wear brand Yarrow.
Full scope brand development beginning with brand identity and target audience research through design, production, and marketing of universally designed men's and women's athleisure brand ULEX.
Target audience research of disability community to assess shopping needs, preferences, and considerations. Findings presented in published research journals. Analysis of previously conducted research.
Panels and workshops hosted to educate members of the networking group, the Co-Lab, on adaptive design and disability inclusion within the fashion industry.
Panels hosted to educate KSU fashion students on adaptive and universal design with industry experts. Mentoring of students interested in adaptive design.
Model styling, panelist participation, and panel moderation in annual fashion shown highlighting clothing that works for those with Spina Bifida. Panel focused on insights gained by adaptive fashion experts.
Introduced New Balance to adaptive design through introductory workshops. Analyzed inclusivity of product offering and provided solutions to make adaptive updates.
Introduced Spyder to adaptive design through introductory workshops. Lead team in brainstorming how Spyder could work to be more inclusive in their product offering and sales channels.
Guest lecturer for fashion design and merchandising students. Lecture provided students with an introduction to adaptive fashion, the market, and the consumer.
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